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The story of the Hirasuna family's vegetable growing, packing and shipping operation is one of evolution over more than 60 years, from a strawberry cooperative to vineyards and stone fruits to squash, peppers and onions. Click here to view the .pdf.
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For Benina Montes, the goal was to diversify her family's mix of crops. Todd Hirasuna wanted to meet his customers' needs.Both saw opportunities in organic agriculture and joined a number of other young farmers who have gravitated to the specialized market. Both say they plan to stick with organic production even as the recession has bitten into the sales increases that the market sector had previously seen.

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SELMA, Calif. -- It took just five hours to shatter the dreams of young Fred Hirasuna. Those same five hours would indirectly draft what was to become his life's work -- Sunnyside Packing Co. Inc., Selma, long a fixture of California's produce industry,...
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By Terry Sokol10/15/2007 Brad and Todd Hirasuna are brothers working together at Sunnyside Packing in Selma, CA, a company that was founded by their grandfather in 1948 as a strawberry exchange. Brad, 27 and a resident of Fresno, CA, graduated from the...
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New machines alter agriculture's future By Dennis Pollock The Fresno BeeOriginally published 2006-10-01 In a green bean field near Fowler, hundreds of metal fingers on a machine are doing what 66-year-old Joe Santellano's fingers did decades ago when...
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A crew from Sunnyside Packing Co. Inc., Selma., Calif., works on an eggplant harvester-packer on a company field Aug 17 near Sanger, CA. Company President Stu Hirasuna says this type of harvester-packer was developed for lettuce. The self-propelled...
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By Patrick Cavanaugh, Editor  Joe Santellano has never seen such a tough virus year in vegetables. As the farm manager for Sunnyside Packing, Selma, Calif., he works with the company's organic production areas as well with numerous small family...
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By Kathy Coatney Overproduction is the single most common problem with California summer squash, according to Mark Gaskell, University of California Cooperative Extension farm advisor for small farms and specialty crops in Santa Barbara and San Luis...
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April 01, 2013The Produce newsNogales, AZ-based Ciruli Bros. LLC and Sunnyside Packing Co., based in Selma, CA, have joined forces in a sales and marketing partnership that represents one of the more integrated, year-round, grower-shipper-packer...
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September 09, 2013    Ciruli Bros. LLC in Nogales, AZ, and The Horton Fruit Co. in Louisville, KY, announce the addition of industry veteran Tommy Wilkins as director of sales and business development for Grow Farms Texas LLC, a...