Our Mission


Generation to generation, our mission has remained the same; produce a healthy, safe product that people around the world can enjoy. Through socially and environmentally responsible practices, tend the crop and our customers with the utmost care and respect. Become and remain a positive member of our communities, the industry and the environment. Provide our associate growers with fair market access and the opportunities to share the fruits of their labor. Become a leader in innovative production practices and business methods that helps shape the industry in the 21st Century. Above all, enjoy being part of such a remarkable and dynamic industry while preserving our business and relationships for future generations to enjoy!