History

Founded in 1948 Sunnyside Packing was the vision of three men; Fred Hirasuna, Minoru Omata and Morris Cocola. They wanted to share the fine quality produce of the many small family farms in the area with the rest of the world. As a consolidation point and marketing arm for the local farmers, Sunnyside Packing soon caught wide spread industry attention becoming well known for our superior quality strawberries and wide array of vegetables.

Originally located in Fresno to the north, we quickly outgrew our facility and after careful consideration opened the doors of our Selma facility in 1977. Following decades of successful leadership Fred passed on the torch to his son Stuart who continues to be a key factor of the company’s ongoing success. Still a family owned and operated business, Sunnyside Packing Company continues to remain an industry leader in quality, freshness and overall business excellence.